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Birkenstock is a premium luxury German brand started in 1774 known to have invented the footbed and shaped the meaning of the word footbed. The revolutionary footbed is specifically designed to mould to the person’s feet and it is one of the core components that none of the footwear brands in the market have. The brand portfolio consists of more than 800 models and is therefore, a brand for the whole family: women, men and children. On top of that, the brand uses high quality raw materials only which makes them more durable.