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BIG Loyalty was incorporated in December 2010 and is owned and operated by BIGLIFE Sdn Bhd (formerly known as BIG Loyalty Sdn Bhd) Company No. 201001040731 (924656-U), a subsidiary of RedBeat Ventures Sdn Bhd in collaboration with Aimia Inc. Started as an airline loyalty programme for AirAsia, today we have grown into a comprehensive lifestyle platform that goes beyond just flights, presenting a new, holistic way of rewarding loyal BIG Members with over 300 partners across lifestyle, travel and financial services categories. BIG Loyalty is currently one of the largest loyalty programmes across Asia and beyond, where millions of BIG Members can enjoy the lowest AirAsia flight fares and exclusive offers from our wide range of partners. BIG Members can earn BIG Points from a great variety of brands; and use them to redeem AirAsia flights, pay for AirAsia bookings and redeem partners' deals for greater savings and rewards. Other members-exclusive privileges include 24-hour priority booking for all AirAsia sales and instant points conversion from bank or loyalty points to BIG Points and vice versa on BIG Xchange. BIG Loyalty won the "Excellence in Management" award at the Loyalty Awards 2020, the only Asian company amongst other European winners. BIG Loyalty is the proud winner of the Loyalty Mega Awards 2019 and was named Best in eCommerce - P2P and Best in eCommerce (eRetailer) - Lifestyle & Travel at the Asia e-Commerce Awards 2019. The BIG Loyalty app is available for download on the Apple App Store and Google Play Store. For more information, log on to airasiabig.com or follow BIG Loyalty on Facebook, Twitter and Instagram.